Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
W. Perreault, J.Cannon, E. McCarthy. 
 - 17th ed. 
 - Boston, Mass.  : McGraw-Hill,  2009. 
 - xxxvii, 758, [35] p. :  col. ill. ;  28 cm. 
<br/><br/> International student edition. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780071281041(pbk). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 P426 2009