TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 0077097483 :
U1  - 658.8 
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes index; Prev. ed. : 1998
ER  -