Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 3rd ed. 
 - London :  McGraw-Hill,  2001. 
 - xvi, 516 p. :  ill. ;  24 cm. 
<br/><br/> Includes index.  Prev. ed. : 1998. 
<br/><br/><label>ISBN: </label>0077097483 :  SR112.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P182 2001