TY  - BOOK
AU  - Riel,Cees B.M.van
AU  - Fombrun, Charles,
TI  - Essentials of corporate communication: implementing practices for effective reputation management 
SN  - 0415328268(hbk) :
U1  - 658.45 
PY  - 2007///
CY  - London, New York
PB  - Routledge
KW  - Communication in management
N1  - Includes bibl. references and index
ER  -