TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing management: text and cases 
SN  - 007249980X :
U1  - 658.802 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibl. references and index
ER  -