TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 007125935X :
U1  - 658.8342 
PY  - 2008///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -