TY  - BOOK
AU  - Lancaster,Geoff
AU  - Massingham,Lester
TI  - Marketing management
SN  - 0077097521 :
U1  - 658.8 
PY  - 2001///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -