Lancaster, Geoff. <br/><br/>
Marketing management / 
Geoff Lancaster, Lester Massingham. 
 - 3rd ed. 
 - London ;  New York :  McGraw-Hill,  2001. 
 - xi, 542 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0077097521 :  SR108.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L221 2001