Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra, John Myers, D. Aaker. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  1995. 
 - xiii, 754 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0133057151(hpb) :  SR180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B321 1995