TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global managerial approach 
SN  - 0072464208 :
U1  - 658.8 
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - International trade
N1  - Includes bibl. references and index
ER  -