Perreault, William D. <br/><br/>
Essentials of marketing :  a global managerial approach / 
William Perreault, E. McCarthy. 
 - 9th ed. 
 - Boston, Mass. :  McGraw-Hill,  2003. 
 - xxxii, 624, [29] p. :  Ill. ;  28 cm.  2CDs. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0072464208 :  SR498.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>International trade.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P426 2003