TY  - BOOK
AU  - Rix,Peter
TI  - Marketing: a practical approach 
SN  - 0074712624 :
U1  - 658.8007 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Study and teaching
N1  - Includes index
ER  -