Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, P. Kotler. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2004. 
 - xxvi, 581, [201] p. :  ill.(chiefly col.), tables ;  28 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0131273124 :  SR204.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / Ar57 2004