TY  - BOOK
AU  - Jefkins,Frank
AU  - YadinDaniel
TI  - Advertising
SN  - 0273634356 :
U1  - 659.1 
PY  - 2000///
CY  - Harlow, England
PB  - FT/Pearson
KW  - Advertising
N1  - Prev. ed. : 1994; Includes bibl. references and index
ER  -