Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins, Daniel Yadin. 
 - 4th ed. 
 - Harlow, England :  FT/Pearson,  2000. 
 - xxi, 394 p. :  ill. ;  24 cm. 
<br/><br/> Prev. ed. : 1994. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0273634356 :  SR128.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / J388 2000