Fill, Chris. <br/><br/>
Marketing communications :  contexts, strategies and applications / 
Chris Fill. 
 - 3rd ed. 
 - Harlow, England :  FT/Prentice Hall,  2002. 
 - xxxii, 790 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0273655000 :  SR188.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / F48 2002