TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria L.
TI  - Strategic marketing management case
SN  - 007242946 :
U1  - 658.802 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -