Cravens, David W. <br/><br/>
Strategic marketing management case / 
D. Cravens, Charles Lamb, V. Crittenden. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  2002. 
 - xvi, 685 p. :  ill. ;  26 cm.  2CD. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>007242946 :  SR136.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / C855 2002