TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush, Robert P.,
AU  - Ortinau, David J.,
TI  - Marketing research: within a changing environment 
SN  - 0072830875(pbk) :
U1  - 658.83 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -