TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen, Ilkka A.,
TI  - International marketing
SN  - 9780324317022(student ed.) :
U1  - 658.84 
CY  - Mason, Oh
PB  - South-Western, 2007.
KW  - Exports
KW  - Management
KW  - Marketing
KW  - International business enterprises
N1  - Includes index; Previous ed. : 2004
ER  -