Czinkota, Michael R. <br/><br/>
International marketing / 
M. Czinkota, I. Ronkainen.. 
 - 8th ed. 
 - Mason, Oh ;  South-Western, 2007. 
 - xxx, 646 p. :  col. ill. ;  28 cm.  1 CD. 
<br/><br/> Includes index.  Previous ed. : 2004. 
<br/><br/><label>ISBN: </label>9780324317022(student ed.) :  SR726.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Exports--Management.<br/>Marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>Dewey Class. No.: </label>658.84  / C998 2007