TY  - BOOK
AU  - Lal,Rajiv
AU  - Quelch, John A.,
AU  - Rangan, V. Kasturi,
TI  - Marketing management: text and cases 
SN  - 0072967625(hpb) :
U1  - 658.802 
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -