Lal, Rajiv. <br/><br/>
Marketing management :  text and cases / 
R. Lal, John Quelch, V. Rangan. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2005. 
 - xiii, 812 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072967625(hpb) :  SR645.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / L15 2005