TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.,
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071263917(international ed. : pbk) :
U1  - 658.802 
PY  - 2008///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibl. references and index
ER  -