Walker, Orville C.,  Jr. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville Walker, John Mullins. 
 - 6th ed. 
 - Boston, Mass. :  McGraw-Hill,  2008. 
 - xx, 346 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780071263917(international ed. : pbk) :  SR173.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / W153 2008