Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
Paul J. Paul, Jerry Olson. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xxv, 578 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072864877 :  SR301.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P441 2005