TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Lacobucci, Dawn,
TI  - Marketing research: methodological foundations 
SN  - 0324201605(hpb) :
U1  - 658.83 
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -