Solomon, Michael R.

Consumer behaviour : buying, having, and being / M. R. Solomon, J. Zaichkowsky, R. Polegato. - 4th Canadian ed. - Toronto ; Uppler Saddle River, NJ : Pearson/Prentice Hall, 2008. - xvii, 589 p. : ill.(chiefly col.) ; 29 cm.

Includes bibl. references and index.

0131740407(hpb) : SR316.00.


Consumer behavior.
Marketing--Management.

658.8342 / So47 2008