Includes bibliographical references and index.

The magic of the visitor experience -- Sensory immersion : the sense of "being there" -- Emotion evocation : the importance of feeling -- Narrative transportation : storytelling in a digital age -- Gameful participation : encouraging playfulness -- Putting together the pieces of playful engagement.

"Designing for Playful Engagement in Museums is filled with creative fodder for practitioners who wish to make more memorable and engaging experiences that promote a sense of presence, effectively evoke emotions, tell stories that transport them, and harness visitors' innate playfulness. Providing readers with a framework for understanding playful engagement, Rodley details four concepts that, used effectively, can create a new generation of compelling visitor experiences. The book combines research and examples from the cultural and for-profit sectors with new insights from current research in psychology, neuroscience and human computer interaction to explore why these concepts are valuable to designers. Reflections from leading practitioners from around the globe and across the experience design spectrum provide unique insights into the current state of practice. This is augmented by examples from the author's thirty-plus years of experience developing visitor experiences in a variety of science, art, and history museums. Designing for Playful Engagement in Museums provides practitioners with a concrete way of thinking about engagement that centers visitors. The book will be of particular interest to professionals in museums, libraries and archives, but will also be essential reading for academics and students engaged in the study of museums, heritage, digital humanities and experience design"-- Provided by publisher.