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The future of advertising : new media, new clients ... / Joe Cappo.

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Material type: Text

TextPublication details: Chicago, Ill. : McGraw-Hill, 2003.Description: xi, 260 p. ; 21 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	659.1 C174 2003 (Browse shelf(Opens below))	C1	Available	1000000001146
Book	CENTRAL	659.1 C174 2003 (Browse shelf(Opens below))	C2	Available	1000000001113

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Previous	659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective /	659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective /	659.1 C174 2003 The future of advertising : new media, new clients ... /	659.1 C174 2003 The future of advertising : new media, new clients ... /	659.1 C626 2004 Integrated advertising, promotion, and marketing communications /	659.1 C626 2004 Integrated advertising, promotion, and marketing communications /	659.1 C626 2004 Integrated advertising, promotion, and marketing communications /	Next

Includes bibl. references and index.

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