New products management / C. Merle Crawford, C. Anthony Di Bnedetto.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2000.Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN:
  • 0071175164(pbk) :
Subject(s): DDC classification:
  • 658.575 C856 2000
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Includes bibl. references and index.

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