Basic marketing research : applications to contemporary issues / Naresh Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, 2002.Description: xxxiii, 685 p. : ill. ; 26 cm. 2CDISBN:
  • 0130090484(intern. ed.) :
Subject(s): DDC classification:
  • 658.83 M294 2002
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.83 M294 2002 (Browse shelf(Opens below)) C2 Available 1000000001264
CD CENTRAL 658.83 M294 2002 (Browse shelf(Opens below)) C3 Available 1000000003845
CD CENTRAL 658.83 M294 2002 (Browse shelf(Opens below)) C4 Available 1000000003846

Includes bibl. references and index.

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