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Introduction to marketing / C. McDaniel, Charles Lamb, Joseph Hair, Jr.

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Material type: Text

TextPublication details: Australia : South Western/Cengage Learning, 2013Edition: 12th edDescription: xxviii, 835, [55] p. : col. ill. ; 28cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	658.8 M141 2013 (Browse shelf(Opens below))	C1	Available	10000000012825
Book	CENTRAL	658.8 M141 2013 (Browse shelf(Opens below))	C2	Available	10000000012827
Book	CENTRAL	658.8 M141 2013 (Browse shelf(Opens below))	C3	Available	10000000012826
Book	WOMEN	658.8 M141 2013 (Browse shelf(Opens below))	C4	Available	10000000013876
Book	WOMEN	658.8 M141 2013 (Browse shelf(Opens below))	C5	Available	10000000013875

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Previous	658.8 L944 2002 Principles of service marketing and management /	658.8 M141 2008 Introduction to marketing /	658.8 M141 2013 Introduction to marketing /	658.8 M141 2013 Introduction to marketing /	658.8 M141 2013 Introduction to marketing /	658.8 M285 2011 We first : how brands and consumers use social media ... /	658.8 M341 2003 Marketing /	Next

Prev. ed.: 2011.

Includes bibl. references and index.

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