Harvard business review on customer relationship management / contributors, Leonard L. Berry ... [et al.].

Contributor(s): Material type: TextTextSeries: Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Press, 2001.Description: vii, 192 p. : ill. ; 21 cmISBN:
  • 1578516994 :
Other title:
  • Customer relationship management
Subject(s): DDC classification:
  • 658.812 H261 2001
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First publihsed : 1998.

Includes bibl. references and idex.

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