Strategic advertising campaigns / Don Schultz, Beth Barnes.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1995.Edition: 4th edDescription: xxvi, 370 p. : ill. ; 25 cmISBN: - 0844230154(hpb) :
- 659.113 Sch82 1995
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.113 Sch82 1995 (Browse shelf(Opens below)) | C1 | Available | 1000000001144 | |
| Book | CENTRAL | 659.113 Sch82 1995 (Browse shelf(Opens below)) | C2 | Available | 1000000001143 |
Browsing CENTRAL shelves Close shelf browser (Hides shelf browser)
| 659.111 Sch82 1996 Essentials of advertising strategy / | 659.111 Sch82 1996 Essentials of advertising strategy / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1999 Strategic brand communication campaigns / | 659.1315 P277 1991 Business to business advertising : a marketing management approach / | 659.1315 P277 1991 Business to business advertising : a marketing management approach / |
Includes bibl. references and index.
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