Essentials of advertising strategy / Don Schultz, S. Tannenbaum, Anne Allison.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1996.Edition: 3rd edDescription: ix, 155 p. : ill. ; 27 cmISBN: - 0844235245 :
- 659.111 Sch82 1996
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.111 Sch82 1996 (Browse shelf(Opens below)) | C1 | Available | 1000000001147 | |
| Book | CENTRAL | 659.111 Sch82 1996 (Browse shelf(Opens below)) | C2 | Available | 1000000005622 |
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| 659.103 N2131993 NTC's dictionary of advertising / | 659.103 N2131993 NTC's dictionary of advertising / | 659.111 Sch82 1996 Essentials of advertising strategy / | 659.111 Sch82 1996 Essentials of advertising strategy / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1999 Strategic brand communication campaigns / |
Includes index.
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