Managing brand equity : capitalizing on the value of a brand name / David Aaker.
Material type:
TextPublication details: New York : Free Press, 1991.Description: xii, 299 p. : ill. ; 24 cmISBN: - 0029001013(hpb) :
- 658.827 A41 1991
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.827 A41 1991 (Browse shelf(Opens below)) | C1 | Available | 10000000012374 | |
| Book | CENTRAL | 658.827 A41 1991 (Browse shelf(Opens below)) | C2 | Available | 10000000012373 | |
| Book | CENTRAL | 658.827 A41 1991 (Browse shelf(Opens below)) | C3 | Available | 10000000012376 | |
| Book | CENTRAL | 658.827 A41 1991 (Browse shelf(Opens below)) | C4 | Available | 10000000012375 | |
| Book | WOMEN | 658.827 A41 1991 (Browse shelf(Opens below)) | C5 | Available | 10000000013289 | |
| Book | WOMEN | 658.827 A41 1991 (Browse shelf(Opens below)) | C6 | Available | 10000000013288 |
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| 658.812 H261 2001 Harvard business review on customer relationship management / contributors, Leonard L. Berry ... [et al.]. | 658.812 N429 2002 Customer service pocketbook / | 658.818 ب540 التنبؤ بالمبيعات بين النظرية والتطبيق / | 658.827 A41 1991 Managing brand equity : capitalizing on the value of a brand name / | 658.827 A41 1991 Managing brand equity : capitalizing on the value of a brand name / | 658.827 A41 1996 Building strong brands / | 658.827 A41 1996 Building strong brands / |
Includes bibl. references and index.
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