Strategic brand communication campaigns / Don E. Schultz, Beth Barnes.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN: - 0844229520 ;
- Strategic advertising campaigns
- 659.113 Sch82 1999
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.113 Sch82 1999 (Browse shelf(Opens below)) | C1 | Available | 1000000001145 |
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| 659.111 Sch82 1996 Essentials of advertising strategy / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1995 Strategic advertising campaigns / | 659.113 Sch82 1999 Strategic brand communication campaigns / | 659.1315 P277 1991 Business to business advertising : a marketing management approach / | 659.1315 P277 1991 Business to business advertising : a marketing management approach / | 659.2 C333 2003 Public relations practics : managerial case studies and problems / |
First ed. under title : Strategic advertising campaigns.
Includes bibl. references and index.
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