Business market management : understanding, creating, and delivering value / James Anderson, James Narus.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 2nd edDescription: xx, 460 p. : ill. ; 24 cmISBN: - 0131230093 :
- 658.8 An23 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8 An23 2004 (Browse shelf(Opens below)) | C2 | Available | 1000000001370 | |
| Book | KHOBAR | 658.8 An23 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001369 |
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| 658.787 Si39 1998 Inventory management and production planning and scheduling / | 658.8 Ad19 2001 Marketing : principles and practice / | 658.8 Am36 1997 Market-driven management : creating profitable top-line growth / | 658.8 An23 2004 Business market management : understanding, creating, and delivering value / | 658.8 An23 2009 Business market management : understanding, creating, and delivering value / | 658.8 Ar57 2004 Marketing : an introduction / | 658.8 Ar57 2009 Marketing : an introduction / |
Prev. ed. : 1998.
Includes bibl. references and index.
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