Marketing : an introduction / Gary Armstrong, P. Kotler.
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TextPublication details: Boston, Mass. : Pearson, 2011.Edition: 10th ed., global edDescription: 644 p. : ill.(chiefly col.), tables ; 28 cmISBN: - 9780273750017(pbk) :
- 658.8 Ar57 2011
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Student access code inside.
Includes bibl. references and index.
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