Analysis for marketing planning / Donald Lehmann, Russell Winer.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, 2008.Edition: 7th edDescription: xii, 299 p. : ill. ; 23 cmISBN: - 9780071263634 :
- 658.802 L528 2008
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 L528 2008 (Browse shelf(Opens below)) | C1 | Available | 1000000003596 | |
| Book | WOMEN | 658.802 L528 2008 (Browse shelf(Opens below)) | C3 | Available | 1000000009867 |
Browsing WOMEN shelves Close shelf browser (Hides shelf browser)
| 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 K455 2010 Strategic marketing problems : cases and comments / | 658.802 L528 2008 Analysis for marketing planning / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 W153 2008 Marketing strategy : a decision-focused approach / |
Includes bibl. references and index.
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