Marketing management : knowledge and skills / Paul Peter, James Donnelly, Jr.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2009.Edition: 9th edDescription: xvii, 782 p . : ill. ; 26 cmISBN: - 9780071280761(pbk) :
- 658.8 P441 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8 P441 2009 (Browse shelf(Opens below)) | C1 | Available | 1000000003670 | |
| Book | WOMEN | 658.8 P441 2009 (Browse shelf(Opens below)) | C2 | Available | 1000000006084 |
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| 658.8 P426 2010 Essentials of marketing : a marketing strategy planning approach / | 658.8 P426 2014 Basic marketing : a marketing strategy planning approach / | 658.8 P426 2014 Basic marketing : a marketing strategy planning approach / | 658.8 P441 2009 Marketing management : knowledge and skills / | 658.8 P935 2008 Principles of marketing / | 658.8 P935 2021 Principles of marketing / | 658.8 So91 2002 Real life marketing : resources are limited, ideas are not / |
Includes bibl. references and index.
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