Advertising : principles & practice / William Wells, J. Burnett, S. Moriarty.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009.Edition: 8th edDescription: 686 p. : col. ill. ; 28 cmISBN: - 0135009383 :
- 659.1 W462 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 W462 2009 (Browse shelf(Opens below)) | C1 | Available | 1000000003891 | |
| Book | WOMEN | 659.1 W462 2009 (Browse shelf(Opens below)) | C2 | Available | 1000000006104 |
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| 659.1 C626 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2018 Integrated advertising, promotion, and marketing communications / | 659.1 J388 2000 Advertising / | 659.1 W462 2009 Advertising : principles & practice / | 659.2 B389 2003 Streetwise complete publicity plans : create publicity that will spark media ... / | 659.2 C333 2003 Public relations practics : managerial case studies and problems / | 659.404 Sch92 2019 Information technology project management / |
Includes bibl. references and index.
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