Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross.
Material type:
TextPublication details: Harlow, England : FT/Pearson Education, 2001.Edition: 4th edDescription: xiii, 534 p. : ill. ; 25 cmISBN: - 027364677X :
- 658.8 Ad19 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8 Ad19 2001 (Browse shelf(Opens below)) | C1 | Available | 1000000001377 | |
| Book | KHOBAR | 658.8 Ad19 2001 (Browse shelf(Opens below)) | C2 | Available | 1000000001378 |
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| 658.7 Si43 2003 Designing and managing the supply chain : concepts, strategies & case studies / | 658.72 P971 2006 Purchasing and supply management : with 50 supply chain cases / Michiel R. Leenders ... [et al.]. | 658.787 Si39 1998 Inventory management and production planning and scheduling / | 658.8 Ad19 2001 Marketing : principles and practice / | 658.8 Am36 1997 Market-driven management : creating profitable top-line growth / | 658.8 An23 2004 Business market management : understanding, creating, and delivering value / | 658.8 Ar57 2009 Marketing : an introduction / |
First published : 1993.
Includes bibl. references and index.
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