Essentials of marketing communications / Jim Blythe.

By: Material type: TextPublication details: Harlow, England : FT/Pearson, 2003.Edition: 2nd edDescription: x, 267 p. : ill. ; 25 cmISBN:
  • 0273658581 :
Subject(s): DDC classification:
  • 658.802 B629 2003
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.802 B629 2003 (Browse shelf(Opens below)) C1 Available 1000000001315
Book KHOBAR 658.802 B629 2003 (Browse shelf(Opens below)) C2 Available 1000000001316

Prev. ed. : 1999.

Includes bibl. references and index.

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