Principles of advertising & IMC / Tom Duncan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 2nd edDescription: xxvi, 774 p. : ill. ; 28 cmISBN: - 0071111182(international ed.) :
- Principles of advertising and integrated marketing communications [Portion of title]
- 659.1 D914 2005
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 D914 2005 (Browse shelf(Opens below)) | C1 | Available | 1000000001278 | |
| Book | CENTRAL | 659.1 D914 2005 (Browse shelf(Opens below)) | C2 | Available | 1000000001279 |
Browsing CENTRAL shelves Close shelf browser (Hides shelf browser)
| 659.1 C626 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2018 Integrated advertising, promotion, and marketing communications / | 659.1 D914 2005 Principles of advertising & IMC / | 659.1 D914 2005 Principles of advertising & IMC / | 659.1 J388 2000 Advertising / | 659.1 N336 1994 The design of advertising / | 659.1 N336 1994 The design of advertising / |
Includes bibl. references and index.
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