Basic marketing : a global managerial approach / William Perreault, E. McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 18th edDescription: xli, 793, [44] p. : col. ill. ; 28 cm. 1CDISBN:- 0072525231(hpb) :
- 658.8 P426 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | CENTRAL | 658.8 P426 2005 (Browse shelf(Opens below)) | C1 | Available | 10000000013300 |
Includes bibl. references and index.
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