Basic marketing : a global managerial approach / William Perreault, E. McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 18th edDescription: xli, 793, [44] p. : col. ill. ; 28 cm. 1CDISBN:
  • 0072525231(hpb) :
Subject(s): DDC classification:
  • 658.8 P426 2005
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Item type Current library Call number Copy number Status Date due Barcode
Book CENTRAL 658.8 P426 2005 (Browse shelf(Opens below)) C1 Available 10000000013300

Includes bibl. references and index.

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