Digital marketing : strategy, implementation and practice / (Record no. 5158)

MARC details
000 -LEADER
fixed length control field 00624nam a2200193 ar4500
001 - CONTROL NUMBER
control field 5160
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127091111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200109s ||| 00010|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292241579 (pbk)
Terms of availability SR 220
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87202854678 C181 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
245 10 - TITLE STATEMENT
Title Digital marketing : strategy, implementation and practice /
Statement of responsibility, etc. Dave Chaffey Fiona Ellis-Chadwick
250 ## - EDITION STATEMENT
Edition statement 7th.ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York. USA
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 545 pgs.
Other physical details ill.col.
Dimensions 25.5 cm
500 ## - GENERAL NOTE
General note Includes index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet Marketing
Topical term following geographic name entry element Strategy and implementation
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Fiona Ellis-Chadwick
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022     658.87202854678 C181 2019 1000000017795 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022 22000.00   658.87202854678 C181 2019 1000000015139 11/27/2022 C1 11/27/2022 Book