Marketing strategy : (Record no. 1179)

MARC details
000 -LEADER
fixed length control field 00713nam a2200217 a 4500
001 - CONTROL NUMBER
control field 1180
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090304s lxxua | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263917(international ed. : pbk) :
Terms of availability SR173.00
035 ## - SYSTEM CONTROL NUMBER
System control number 42
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number W153 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.,
Titles and words associated with a name Jr.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville Walker, John Mullins.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 346 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.802 W153 2008 1000000006476 11/27/2022 C3 11/27/2022 Book
              11/27/2022   658.802 W153 2008 1000000006474 11/27/2022 C4 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 W153 2008 1000000001067 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 W153 2008 1000000003663 11/27/2022 C3 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 W153 2008 1000000005641 11/27/2022 C5 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 W153 2008 1000000005627 11/27/2022 C6 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 W153 2008 1000000005628 11/27/2022 C7 11/27/2022 Book