Formulation, implementation and control competitive strategy /

Pearce, John A. II

Formulation, implementation and control competitive strategy / John A. Pearce II, Richard Robinson, Jr. - 9th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxiv, 392 p. : ill. ; 26 cm.

Includes index.

0071111743(intern. ed.) : SR280.00


Strategic planning--Case studies
Business planning--Case studies

658.4012 / P314 2005